Sunday, April 3rd, 2011

The Marketing Aspect of Real Estate Investing

Why is Marketing important when it comes to Real Estate Investing?

Real Estate investing

Aislee Jackson - FREE Real Estate Investing

Whether you’re an investor or an agent, marketing is inarguably one of the few most important aspects to turn out a profit in real estate & Real Estate Investing. In fact, marketing is even more important for real estate investors as you will need to have a fast turnover to maintain regular cash flow. Furthermore, with the market being at it is, you should be doubling your efforts even more so. And if you have dwelled on the world of real estate investments without a prepared marketing plan, then you have a lot to work on today.

First off, don’t confuse marketing with advertising, marketing encompasses a larger scale and advertising is just a part of marketing. You may think that marketing is best reserved for bigger companies; I should just stick to advertising the short listing that I have and focus more on finding real estate properties which I can profit from. Yes, and most definitely no.

Marketing in the business world is perceived, in simpler terms, as the creation of a highly recognizable brand and the development of a campaign to present the business to the market as the best choice for them. If you have a very small listing, say only a property or two, then your marketing costs may far exceed your expected profit. Simple enough right?

It’s a good idea, if you plan to stop after that one or two properties. But if you want to make Real Estate Investing as your primary source of income, and perhaps the beginning of your own real estate conglomerate, then starting your marketing campaign now will help ensure not only your growth, but basically the survival of your investment dreams.

And having a full packed survival marketing kit means preparing a well thought out marketing plan. You should take into consideration the scope of your operation, how much time and money you can afford to invest, the different types of marketing strategies that you may employ, your target market, and your ability to implement each type of strategy.

Real Estate Investing and the Internet

Many real estate companies and investors, regardless of the size, are now using the internet as a major factor in their marketing campaign. Not only is it cost efficient, but it gives a wider scope with less effort than traditional means employed before. Don concentrate your efforts though on just internet marketing. You need to be able to reach out to your potential customers, especially if you majorly work in a certain locality, like Savannah, Georgia. Aside from doing open houses, you may also conduct seminars and tasks. You can provide advices about the real estate market and such which will build you a reputation as an expert and the go to guy in your area for real estate concerns.

You can follow up on this by providing emails and newsletters, or creating blogs where you can provide further assistance and at the same time promote your business. Remember, you should be able to create a presence both online and offline.  This is what marketing is all about.

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14 Responses

April 3, 2011

You'll have to prove first off to the lending establishment that the chance of what you are thinking about entering into for your real-estate investment is a feasible one. Be certain when you begin to go out searching for you investment capital that you realize all the costs that are involved.

April 3, 2011

You should not say that because you have money, or are using someone else’s cash, that you're going to achieve success in property investing. The wonderful thing about wholesaling is it requires only a little or no money, no credit and has no market risk – unlike rehabbing that's money thorough.

April 4, 2011

State what position you hold in the business and what your total focus is. This is superb for virtual wholesaling by the way.

April 4, 2011

The smartest thing that would have ever come from it probably did. After you learn exactly how you might really make the best living, or perhaps retire by flipping repos, you'll be playing your part to help the remainder of the economy get back on course.

April 5, 2011

You never can say where your next deal will be coming from. Go forward and put up an internet site or a blog for free to spread the word.

In two hours ‘ time, you can get a blog set up. Good Luck! .

April 5, 2011

If you purchase a home, you can change it into a rental property and make cash while your investment grows in value.

April 5, 2011

The smart financier who can afford to sit on his investment for time, turns his attention on land that's for sale. Like most recessions in the economy this one isn't anticipated to last long.

April 5, 2011

ALWAYS check local laws relating to property transactions. Buy books. Read investing techniques of the important players in investing.

When everybody is running for the hills it's your time to work out the simplest way to by the valley they just left.

April 5, 2011

Check with your local wire company. Take some time to find a trusty source of real estate leads.

April 5, 2011

If you find a great real-estate bargain, probabilities are you can stand to make an excellent profit on your investment.

April 7, 2011

So, follow this collection of methodologies and you are going to get a growing, flourishing network. You should not attempt to get an exciting new business venture going with anybody onLinkedIn until you have exchanged communications with them at least 6 times. Selling.

April 9, 2011

If you don't take under consideration these contributors or you don't spend sufficient bucks in employing the right people, you may struggle to judge the property correctly and so finish up in making boo-boos. Keep yourself updated.

April 18, 2011

There's the chance maybe that you don't have enough funds for the property you are thinking about making an investment in and it's critical that you find a place that you can get financier loans. Five Then you also need to notice that taking a loan is going to cost except for the interest that you will be paying on it.

April 21, 2011

Here are the facts : eighty percent of home purchasers log on for their properties and search key words in a search site.